Mintel name a new 'Innovative Product'

Here at Thomas Clipper we had a hunch we were on to something special when we launched the world's first premium blending cologne for men. We're not the only ones to think so...

Coast, City and Country can all be worn alone, or blended

Coast, City and Country can all be worn alone, or blended

Mintel, the world's leading market research firm, say that 47% of UK men change their scent when they're bored and that 43% like to use their fragrances to reflect their moods.

 

So we can understand why they featured our blending cologne set, UNITE, as an 'Innovative Product' this week.

 

The UNITE set of three colognes (City, Coast and Country) was developed to take the guesswork out of mixing up your cologne routine. It lets men mix colognes on their skin as they choose: a spritz of one, two sprays of another - the options are endless.

This lets men reflect their moods, escape the boredom of a single scent and create their own custom blend.

 
Coast: fresh and sporty alone, or blends to add brightness to City or Country

Coast: fresh and sporty alone, or blends to add brightness to City or Country

 

In addition to the blending concept, Mintel has drawn attention to our attention to the story behind how the collection is made.

With a double dose of authenticity: they are created by a perfumer in Grasse, and are manufactured in small doses in the UK, using organic alcohol.
— Mintel

To find out more about what Mintel have to say visit here.

 
Country: masculine alone, or blends to add intensity and depth

Country: masculine alone, or blends to add intensity and depth

 

The first UNITE pre-orders should be in the post to customers early next week, and the collection will be in Fortnum and Mason in London later in the month.

 
 
Matthew BrownComment