For a cologne that's all about breaking down borders and uniting scents, the charity Médecins Sans Frontières (Doctors Without Borders) was, according to our customers, the perfect fit.
The UNITE blending cologne collection is different.
It recognises that for a truly sophisticated fragrance, there is no one 'right answer', but instead a mix that fits your mood or the occasion. It celebrates the strength in diversity.
It's also different because it was crowdfunded: a first in the world of premium cologne.
And last week we asked that same crowd, the 100 people who had pre-ordered UNITE in the first 15 days, to choose their preferred charity to reflect what UNITE stands for.
So we're proud to announce that throughout 2017, 10% of profits from the UNITE collection will go to the incredible team at Médecins Sans Frontières.
To find out more about what this fantastic group are doing to break down borders and save lives every day, visit the link below: